Not asked questions — Marketing
Level-1 consensus and edges, with ten semantically dense Q&As that translate EAV data into testable growth decisions.
Consensus, edges, and Q&A
What is “category entry point” coverage and why does it outperform persona slogans?
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Incrementality under privacy: which designs still work?
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Attribution vs. MMM — either/or or composite?
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Offer architecture: how does it change CAC payback?
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Creative fatigue vs. wear-in — what should we watch?
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How do we price attention quality across channels?
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Channel mix under uncertainty: what is our efficient frontier?
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Brand vs. performance — split P&L or unified control?
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Retention mechanics: how do we forecast LTV truthfully?
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Consent, minimization, and measurement — what survives?
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